Fashion retailer reduces

cost and improves

performance with Control Tower


Case Study

Fashion Retailer

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freight cost reduction graphic
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Reduction in
average freight

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Late arrivals
avoided in

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Lower CO2 by
using less air


By using a control tower setup, a fashion company
reduced late arrivals and improved transportation
planning, thereby reducing cost and environmental impact while optimizing inventory management.


A leading fashion retailer with over 100 stores and strong e-commerce business serving customers in the EU. Primary suppliers located throughout Asia and Middle East, leading it work with multiple freight forwarders.


Underdeveloped internal
transportation planning and lack of
visibility led to inventory issues and
overreliance on last-minute air freight. Made worse by suppliers struggling with purchase order fulfillment accuracy.


Improve transport planning by identifying bottlenecks and key areas and
translating these into a control tower setup focused on KPIs and milestone
tracking. This transparency allows better monitoring of performance of
existing carriers and shift to ocean, rail, and road to replace airfreight.

To address purchase order fulfillment issues and related inventory impact,
implemented PO auditing to identify and resolve costly fulfillment errors prior
to shipping.


Reduced dependence on air freight led to 43% lower freight cost/shipment and a drop of up to 90%
in CO2 output.*
Overall improved inventory efficiency and avoided over 40 late arrivals in 2018 alone.

Control Tower improvement graphs

*Based on International Chamber of Shipping emission factors